Audio AI is real and live

A week of firsts - #AI is all the rage but it's tricky to see where this is truly being used in a real world context. additive+ are thrilled to share that one of our first Havas Media Network clients, has launched a fully AI produced radio spot and with much more to come. See the article below and get in touch if you're interested to learn more. Breaking new boundaries in #audio with #AI and #personalisation with Matalan

https://www.campaignlive.co.uk/article/matalan-teams-havas-media-additive-ai-voiced-audio-campaign/1886552

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additive+ acquired by Havas Group