additive+ was founded in 2020 with a simple mission. To make advertising campaigns as effective as possible by making the creative as relevant as possible.

Our breadth of experience across creative, media, data and technology is what sets us apart, and ensures success for our clients.

As of May 2022, additive+ became part of Havas Group as the
data-driven creative agency for the group.

  • Richard Gill Founder additive+

    Richard Gill

    Founder & Managing Partner

    Richard began his advertising career with Publicis Groupe in London before setting up a performance marketing business. He later founded iProspect’s Edinburgh office and subsequently became Managing Partner at Dentsu in 2016, before cofounding additive+ in 2020.

  • Founder & Managing Partner additive+

    Jack Few

    Founder & Managing Partner

    Jack started out as new business executive at Rainmaker Consulting in London, before joining sports marketing specialist start-up Rush. Jack later joined Ogilvy as Client Director in Asia working across Coca-Cola, before becoming Director, Head of Dynamic Creative at Dentsu in 2016.

  • Associate Client Partner additive+

    Lyall Brown

    Senior Partner

  • Emerentia Stegmaier

    Emerentia Stegmaier

    Client Partner

  • Associate Client Partner, additive+

    Jack Pennell

    Associate Client Partner

  • James Cameron

    Associate Client Partner

  • Associate Partner - Engineering additive+

    Ryan Watson

    Associate Partner - Engineering

  • Kit Lawson

    Kit Lawson

    Associate Creative Partner

  • Pearce Goble

    Pearce Goble

    Associate Client Partner

  • Rufina Fakhritdinova

    Client Partner

  • Jamaal Lee

    Client Partner

  • Assem Mukhit

    Client Partner