additive+ was founded in 2020 with a simple mission. To make advertising campaigns as effective as possible by making the creative as relevant as possible.
Our breadth of experience across creative, media, data and technology is what sets us apart, and ensures success for our clients.
As of May 2022, additive+ became part of Havas Group as the
data-driven creative agency for the group.
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Richard Gill
Founder & Managing Partner
Richard began his advertising career with Publicis Groupe in London before setting up a performance marketing business. He later founded iProspect’s Edinburgh office and subsequently became Managing Partner at Dentsu in 2016, before cofounding additive+ in 2020.
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Jack Few
Founder & Managing Partner
Jack started out as new business executive at Rainmaker Consulting in London, before joining sports marketing specialist start-up Rush. Jack later joined Ogilvy as Client Director in Asia working across Coca-Cola, before becoming Director, Head of Dynamic Creative at Dentsu in 2016.
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Lyall Brown
Senior Partner
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Emerentia Stegmaier
Client Partner
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Jack Pennell
Associate Client Partner
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James Cameron
Associate Client Partner
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Ryan Watson
Associate Partner - Engineering
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Kit Lawson
Associate Creative Partner
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Pearce Goble
Associate Client Partner
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Rufina Fakhritdinova
Client Partner
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Jamaal Lee
Client Partner
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Assem Mukhit
Client Partner